Blogging is a long term marketing strategy as you don’t generally see results overnight. Small businesses then don’t tend to use this marketing strategy as much as they are looking for the quick wins that social media advertising and Google Ads can bring. 

Whenever a small business considers creating a blog as part of a long term marketing strategy, they tend to make the excuses of not having the time, not a good writer, and don’t see the benefit. 

Source | Writing Cooperative 

Stop with all of these excuses and create a blog that will bring you 3x more leads. A blog can help you to rank higher on Google in the organic results, gives customers a reason to return to your website and can grab email addresses of leads. 

Yes! It can give you all of that by having a blog that is kept up to date. Whether you are posting a blog once a week or once a month, you can start to see results. Attracting targeted people to your website without paying a penny in advertising costs.  

How Blog Posts Can Help You Rank On Google 

Small businesses are struggling to rank on Google with just web pages. Blog Posts can help you to rank higher on Google. They are ranking higher on Google as they are able to use specific keywords in their blog posts that they want to rank for. By creating new content in the form of blog posts, Google will reward you with higher rankings. 

Google rewards you with higher rankings as Google loves fresh content. If you are stuck for ideas on how to create fresh content, then you want to use a keyword planner. Keyword planners are tools that help you to target specific keywords that you want to rank for. 

Here are 3 easy-to-use strategies that will help you to create blog content with targeted keywords. 

Strategy #1 Identify Opportunities 

Identify what keyword phrases are going to bring in relevant traffic. These are phrases your target market are typing in right now into Google to search for an answer to their problem.  

Strategy #2 Narrow It Down 

If you are using a keyword that is a broad topic, then you need to narrow down that keyword. As the saying goes, the riches are in the niches and this couldn’t be more true when it comes to content.  

Therefore, look at your topic and really narrow it down to a few specific topics that your target market are interested in right now. Then plan your blog post around this topic. 

Strategy #3 Write and Optimize 

Now you know precisely what you are writing about, it is time to write your blog and optimize it. Start by adding in your keyword into the main content, but add it so that it fits naturally. Next you want to optimize your blog.  

  • Title tag: Add the keyword into the title at the beginning of the blog 
  • Meta tag: This is the small description underneath the title when you view your blog on search results, add in your keyword here. Though do not just repeatedly write your keyword, make a sentence about why someone should read your blog and add in your keyword. 
  • Internal links: Use internal links to your advantage by linking to relevant pages or products. Google loves internal links as it further explains to Google what your website is about. 
  • External links: Link to authoritative sites within your blog. This will not only tell Google what your post is about but boost your page authority. 

Blogs Create Return Visitors 

Customers are more likely to return to your website if you have a blog. Why? Because when a customer reads your blog it positions you as an authority in your niche and a resource to go back too. 

If you are in the eCommerce niche for example, having a blog will keep your Google rankings high as you are producing fresh content. Therefore, whenever a customer is searching for a product on Google you will always come out on top. 

Always come out on top of Google search results by creating a consistent blog that your customers would be interested in. Even if you do not have much time, you can create a monthly blog that will still create some traction.  

If you were to go down this route of creating a monthly blog, then you would want to create a long form blog post. Long form blogs are blogs that tend to be blogs that are anywhere between 1200 words to 10,000 words. 

Source | Impact 

Blogs Collect Email Addresses 

Collecting email addresses with your blog is easy to do, content upgrades is by far the easiet way of doing this. 

Content Upgrades 

Content upgrades are by far the best way of collecting email addresses.  

When someone has clicked onto your blog, they are looking for an answer to their problem. With a content upgrade you are offering an extra piece of content that will solve an even bigger problem.  

We are not just talking about linking to another blog, though you can do this if you want. But to collect email addresses with content upgrades you want to be offering 

  • eBooks 
  • Cheatsheets 
  • Webinars 

Content that will solve the bigger problem in a small exchange for an email address.  

To tempt people into getting your content, ensure that it is clearly available to get on your blog. Have key points within your blog and at the end of your blog when readers are most likely to be wanting to get the content upgrade. 

Another way of offering a content upgrade is through pop up boxes.  

Source | Crazy Egg 

If you find that your audience sees them as annoying, have an exit pop up. Exit pop ups are pop ups that appear just before they are about to leave your site.