You can create the most beautiful website but if you are not measuring the success of your website, you’ve got no idea of how well others are judging it. Others, well Google as Google is what will rank your website and increase visitor numbers.
Visitor numbers are not the only metric you should be measuring your website success with. Here are 5 metrics you should be using when measuring a website’s success.
Metric #1 No. Of Visitors
Number of visitors is important, but do you also know where they are coming from?
Take a look at your hosting control panel and take a look at the origin of where your website traffic is coming from. Another factor you need to take into consideration is your keywords.
Keywords that your website visitors are typing into Google and clicking onto your website with. Are there big spikes of increased or decreased website visitors? What was happening at the time of the spike? You will want to figure out what happened at the time of the spike as soon as possible.
Metric #2 Bounce Rate
Bounce rate is the number of visitors who only click on one website page or post then leaves the website. You can reduce the bounce rate by adding internal links on the pages or post with high bounce rates.
Internal links to other sources of information that are relevant to the page or post with the high bounce rate. Ensure that you give a compelling reason as to why the website visitor should click onto the link.
Keeping an eye on your bounce rate will help with you user experience which is a ranking factor for Google.
Metric #3 Average Time On Page
How long are your website visitors staying on your website?
Are they clicking onto your website and then after a few seconds, leaving immediately?
Get visitors staying on your website for longer by making sure that the title of the website page and the meta description is not misleading and tells people exactly what they will get from the website page or post.
When Google sees that people are not staying on your website for long then they take that as the website not being a match for you keyword. Resulting in lower rankings and decreased visibility.
Metric #4 Click-through Rate
Click-through rate is all about your call to actions (CTAs) and these are essential on every piece of content that you create. CTAs are all about directing your customers to take a specific action that brings them closer to becoming a customer.
To increase your click-through rate make your CTA compelling for your website visitor. You need to give them the idea that this is the next obvious step that they have to take in solving their big problem.
Make sure that your CTA is visible throughout your website page or post. Use colours or visuals that get the website visitors attention and provokes curiosity to what they will be redirected too.
Metric #5 Conversion Rate
If you have an eCommerce site, you are probably well aware of conversion rates. However if you are not as well informed what conversion rates are, website visitors that convert into leads or customers.
You can gather data about your conversion rate using tools such as Google Analytics, and Email Marketing Automation tools and CRM tools.