Ben has been instrumental in pushing the marketing boundaries and adopting innovative strategies to achieve BMW’s growth targets in the UK market. He views experimental marketing as vital in the marketing mix to ensure that dealerships are pro active in developing customer engagement and building future proof relationships with customers. Ben is approachable and always open for feedback and improvement. Ben has proven experience in managing small and large teams when on site at events and is a true leader by setting an example as to how the brand should be reflected on to customers, suppliers and other agencies.