Millions of people use Instagram every day to fulfil their passions, express their creative side and find visual inspiration. With more than 80% of Internet users subscribed to business, brands are an essential element of the Instagram community. We have found that companies create relevant connections by collaborating with creators (influencers and publishers) to launch branded content campaigns (also known as influence marketing). Thanks to these partnerships, creators can introduce products and services to Instagram users who follow them. 

Instagram is one of the most popular social networks on the planet, enjoying constant growth. It is, therefore, a free tool to promote your brand and your products in dropshipping. 

By what means? By working on your influencer marketing and collaborating with influencers! 

Besides, did you know? 61% of consumers interact with an influencer at least once a day. Then, 46% of them follow influencers in their recommendations. 

But then, how to find the most followed influencers of the moment, those capable of projecting your articles in the spotlight? To help you find them, there are all kinds of tools, some of which are paid and others free. 

A selection of tools to allow you to identify, manage and analyze your audiences on Instagram. It also to find the right influencers to develop the visibility of your brand. 

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STELLAR: A COMPLETE TOOL FOR CARRYING OUT YOUR INFLUENCE CAMPAIGNS 

Stellar is a solution that allows you to identify the right influencers for your brand and monitor the performance of your influence campaigns. You can find your future ambassadors from a catalogue that brings together more than 10 million influencers.  

You just have to analyze the statistics of their profile. In particular, you have access to the monetary value that an influencer post can bring you. To measure the impact of your marketing campaigns, reports will be generated automatically. Stellar is a paid tool, a trial version is available to discover the different features. 

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HYPEAUDITOR: A SOLUTION TO ANALYZE THE POTENTIAL OF INSTAGRAM AND YOUTUBE INFLUENCERS 

HypeAuditor is a platform which aims to optimize your influence campaigns. You have at your disposal a database of more than 10 million influencers from Instagram and YouTube.  

You select the influencer profiles that most closely match your brand and your campaigns, using more than 35 indicators made available by HypeAuditor. You can also measure your marketing campaigns and compare the performance of influencers.  

A free version is available to track an account. To manage multiple accounts, you will have to opt for the paid version. 

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SOCIALBAKERS: A SOCIAL MEDIA ANALYSIS PLATFORM DEDICATED TO LARGE ACCOUNTS 

Socialbakers can provide you with marketing data to analyze your social media. They may also be able to identify influencers that match your marketing campaigns.  

The tool is complete and brings together several complementary functions: advanced analysis of your audience, detection of your potential influencers, programming of your posts and access to campaign statistics. 

Socialbakers also offers a space for discussion to facilitate the sharing of information with your teams. A trial version is available with no credit card required. To access all the features with a tailor-made price, you will need to contact Socialbakers. 

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SOCIALRANK: A SOLUTION TO IDENTIFY, MANAGE AND ANALYZE YOUR AUDIENCE ON INSTAGRAM AND TWITTER 

SocialRank allows you to identify your Instagram and Twitter audience and analyze it to help you identify the accounts that follow you and that you can then adapt your social media strategy.  

You can sort the profiles in several ways: the most influential, the most engaged or the most followed by other accounts. You can refine your search with filters such as location, hashtags or the number of subscribers.  

After selecting the profiles, you create personalized lists for your marketing campaigns. The tool is chargeable but to help businesses during the Covid-19 crisis, SocialRank offers free access to its platform for 45 days for accounts with less than 25,000 subscribers. 

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ICONOSQUARE: A SOCIAL MEDIA MANAGEMENT AND ANALYSIS PLATFORM FOR BRANDS 

Iconosquare is a tool to manage and analyze your Facebook and Instagram accounts so that you can optimize your presence on social networks. On the management side, you can program, and schedule posts from several Instagram or Facebook account from the same dashboard.  

On the analysis side, advanced statistics are available to measure your performance with indicators such as the evolution of subscribers or the engagement rate.  

You also have data concerning your sponsored publications and the activity of your competitors. The rates depend on the number of social profiles and the number of members in your team. There is a trial version to test the tool. 

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SQUARELOVIN: A TOOL FOR ANALYZING INSTAGRAM ACCOUNT PERFORMANCE 

Squarelovin analyzes your Instagram accounts through its Instagram Insights feature, which centralizes statistics on your different accounts. You follow the evolution of your account with figures such as the number of likes, comments and followers, the number of people reached per post or the engagement rate.  

The tool is capable of identifying the interests of your communities to help you understand your target audience and optimize your content strategy. 

Squarelovin uses your history to tell you which times are the most relevant to publish. To use the trial version, you just need to create an account. 

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