A style guide helps a business outline the requirements and components of a content and/or marketing campaign. Using such a guide, a business can ensure that every piece of content, advertisement, product, etc. stays on-brand…
Making the most out of your Black Friday promotions
Over the past few years, Black Friday has become a bit of a phenomenon in the UK. It may be slightly different this year with fewer…
Instagram as a social media network is huge, it has more than one billion users and user engagement levels are through the roof. A staggering 80 percent of users follow a business account on Instagram,…
Blogging is a long term marketing strategy as you don’t generally see results overnight. Small businesses then don’t tend to use this marketing strategy as much as they are looking for the quick wins that…
Lead nurturing is the process of developing relationships with buyers at every stage of the buyer's journey. In practice, lead nurturing is a marketing effort focused on engaging with your leads and customers in a way…
Print Advertising Is Not Dead
Digital occupies an increasingly important place in our daily lives. So much so that companies are wondering if the print is still useful.
Should brochures, flyers, posters and other flyers be stored…
The corona pandemic has had a firm grip on the world for weeks. The effects on practically all areas of our everyday life are immense; the economic damage is hardly foreseeable. Consumers are unsettled; many have an immediate loss…
Everyone is talking about influencer marketing. Some believe it will be there for a long time. For others, on the contrary, it is only a fashion effect doomed to an imminent disappearance. What is it…
The problem encountered by most businesses, and in particular growing SMEs, is that of communication and, in particular, the following question: how to make your company known when you have a limited budget?
Most often, the marketing and communication budget for…
The New Year gives reasons to review your own content marketing strategy and align it with the 2020 trends.
We talk about content marketing if content relevant to the target group is published and does not end…