Google Analytics is a completely free analysis tool that allows you to view comprehensive data on how your website is performing and who is visiting it. Not only does it show you how many people are visiting your website, but where they have come from and what their behaviour is whilst on the site itself. It can be an excellent tool, and a true ‘must have’ for any website, here’s 8 reasons why…
1) It’s free!
There’s not much that’s free in life, especially when it comes to marketing tools, but Google Analytics is completely free with no catches. You have access to the full version straight away.
2) Data is collected automatically
Once you have installed it onto your website, which is a really quick and easy process, data starts being collected automatically for you. You don’t have to worry about it. You can even generate customised reports at a click of a button.
3) Easy integration with other platforms
Google Analytics is set up to allow for easy integration with other apps and platforms that you may already be using, including Google’s very own AdWords campaign management tool.
4) See what users are searching for
If you have an e-commerce website, this tool is amazing for giving you real insight into what your users are looking for. The site search tool monitors what people are typing in to your website’s search function, giving you valuable information you just wouldn’t get otherwise.
5) Identify bounce rate problems
A bounced session is where a user lands on a page and doesn’t interact with it in any way. Google Analytics monitors this page-by-page, allowing you to make small changes throughout the website to improve your overall bounce rate.
6) Learn about your demographic
The audience section of Google Analytics is extremely useful when it comes to identifying the demographic of your website users. It can tell you information such as their age, location, gender, interests and even the device type they are browsing on.
7) Refine your marketing efforts
As Google Analytics allows you to see where people have come onto your website from, it allows you to see which social media platform is performing best. This means you can concentrate your time and effort on content for that specific platform. If you are sending out e-newsletters too, for example, you can see the behaviour of any users that clicked on to the website from there. If you are writing blog posts on your website, you will also be able to have a clear understanding of which are performing well.
8) Make sure you’re hitting your goals
Goals aren’t something that Google will set up automatically for you, you will need to set these up yourself so that they are relevant to your business’ website. When you are setting them up, you should think about what the aims of your website are. Once your goals are set up, you will be able to carefully monitor the success of the website against these. Some examples of goals are:
- Newsletter sign ups
- Contact form submissions
- Completing a purchase
If you haven’t currently got Google Analytics running on your website, we highly suggest that you don’t waste any more time and get it installed today. You can set it up here.
If you would like further assistance with setting up or understanding the data that Google Analytics is collecting for you, please don’t hesitate to contact us.