This year has undoubtedly been one of change in many aspects of our every day lives, and the way businesses have been marketing their products or services is no exception. Online marketing has never been so important to ensure your business is still bringing in new and existing customers.
The start of a new year can be a great opportunity for you to review your current marketing tactics and put together a new and improved strategy for the year ahead. We have put together a list of the most popular marketing trends that we will see in business throughout 2021.
Building content communities
One of the biggest trends that we will see surrounding marketing is businesses expanding their content creating team, or community. By building a content community within your company, and even beyond (by using social media influencers), you are expanding your brand’s reach across various platforms. More reach equals more sales.
It comes as no surprise that the huge trend of live video throughout 2020 will continue into next year. Video use across social media and websites has been on a steady rise for several years now, but by switching those videos to live can really have a positive impact on your marketing efforts. Live video enables your audience to communicate quickly with you, and you are able to answer straight away. If you are unsure where to start, try a simple Q&A session.
Focus on products on services
Sometimes businesses try to share content that’s not directly related to their business or the products or services they offer. Yes, this type of content may have better engagement, but does it actually lead to more sales? 2021 is looking to be a year where businesses really hone in on what their ideal buyer personas are. Once you have established this, you can create content to target these people specifically and drive more attention to what it is you are trying to sell.
This may be a controversial topic, but it’s a trend we will be seeing more and more of within the marketing and advertising industry. It may sound slightly futuristic that a robot can assist you with your marketing, but there are now AI tools readily available that can take data and generate captions, summaries and even blog posts.
Repurposing content across channels
Something every single business should be looking to do within their marketing strategy for 2021, is to create engaging content using fewer resources. The best possible way to do this is by repurposing content across channels. For example, if you are writing a blog post for your website, don’t just leave it at that. For every blog post you publish, that’s content for your newsletter, several social media posts across various platforms, and maybe even a conversation topic for you to bring up with your clients.
2021 is looking to be a very exciting and promising year for online marketing, with a lot of businesses realising it’s potential. If you would like help with any aspect of your marketing, from posters to websites, vehicle signage to social media management, Media Jelly can help you.